Job Information
Huntington National Bank Integrated Marketing Strategist in Columbus, Ohio
Description
Enterprise Marketing Strategist
The Enterprise Marketing Strategist will play a key role in shaping Huntington’s marketing efforts for strategic initiatives leading to business growth and expansion. They will develop and implement marketing plans to drive business through new initiatives that meet strategic needs of Huntington and impact multiple lines of business.
What you’ll do:
They will lead a cross-functional team to understand business goals, build marketing plans to achieve those goals, implement, then measure and scale.
Build new initiatives from the ground up by understanding business goals, market trends, consumer behavior and the company’s strategic direction.
Lead cross-functional teams from Product, Data & Analytics, Marketing, and Digital to create and execute marketing plans.
Build the go-to-market approach to ensure seamless customer experiences while driving business results and building brand awareness.
Develop customer segmentation, targeting, and contact strategies to maximize the performance of key segments.
Communicate with stakeholders to build awareness of the marketing strategy and contribution to the business.
Develop complex business cases for new marketing strategies to include testing and financial return.
Translate ideas into action to achieve desired outcomes.
Who you are:
In this highly strategic position, the ideal candidate will be adept at using data, business goals, and customer insights to build successful marketing plans.
This person is a passionate self-starter who can develop innovative marketing strategies from scratch.
Analytical – analyze market, consumer, and competitor trends and use them for planning.
Creative thinker – develop innovative ideas to differentiate Huntington.
Strategic – create plans that align with business goals and objectives to deliver short-term production and long-term vision.
Effective Communicator – effectively story tell and share ideas and plans with stakeholders.
Flexible – adapt marketing plans and direction as the business and landscape changes.
Leader – motivate a cross-functional team who may not report to you and drive toward goals.
Entrepreneurial – understand the big picture, but also dig into the details. Measure risk and reward and choose paths that make the biggest impact.
Basic Qualifications:
Bachelor's Degree in Marketing or related field
7-10 years of experience in marketing
Experience working closely with the insights team to design and execute learning plans that draw clear and compelling outcomes.
Experience partnering with the analytics team to understand the return on marketing investment
Preferred Qualifications:
Understanding of marketing automation best practices, lead scoring, and list segmentation
Excellent problem-solving skills
Experience:
building marketing plans from scratch.
leading teams toward a common goal.
partnering with a data and analytics team to understand the return on marketing investment.
driving business results.
working with and presenting to senior leaders
#LI-Hybrid
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Exempt Status: (Yes = not eligible for overtime pay) (No = eligible for overtime pay)
Yes
Workplace Type:
Hybrid
Huntington is an equal opportunity and affirmative action employer and is committed to providing equal employment opportunities for all regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, veteran status, gender identity and expression, genetic information, or any other basis protected by local, state, or federal law.
Tobacco-Free Hiring Practice: Visit Huntington's Career Web Site for more details.
Agency Statement: Huntington does not accept solicitation from Third Party Recruiters for any position